GOT MILK? Celebrates 20 Years

From athletes to musicians to television stars, almost everyone has sported the iconic milk mustache over the past two decades. And this year, one of the most highly recalled ad campaigns celebrates its 20th anniversary.

GOT MILK? was first created in 1993 by the California Milk Processor Board, which is a group of 11 processors who agreed to give 3 cents of each gallon sold to fund marketing efforts for the consumption of milk. Twenty years later, the brand is still going strong, encouraging Americans to drink more milk, and has grown to also include campaigns for chocolate milk and the breakfast project, which encourages healthier breakfast choices.

SEE MORE: Dairy Recipes

To celebrate 20 years, the brand announced the GOT MILK? 20 Awards, which are given to exemplary service driven individuals and organizations.

Who has been your favorite milk mustache star over the years? To find out more about the campaign, visit gotmilk.com. Then take a look at some of our favorite dairy recipes and the scoop on common dairy myths.