Wheat Harvest

Photo by J. Patrick Phelan/Farm Flavor Media

With several locations throughout Colorado, 4Rivers Equipment has been helping customers solve issues with real-world solutions since 1926. The company provides high-quality products and outstanding customer service to the farm and agriculture, construction, and home and garden industries with a large selection of heavy equipment and machinery for sale and rent.

Striving for more than just a business deal, 4Rivers works to get to know its customers and takes pride in building lasting relationships. Take its partnership with H2 Enterprises, one of the largest seeding and reclamation operations in the country.

“Our partnership with H2 has been in place for about eight years,” says Corey Covelli, partnership representative for 4Rivers. “They’ve grown incredibly fast and are successful in everything they do. It’s more of a team effort between us. I spend most of my time at their office and everyone has become friends, so it’s a working relationship and a personal one.”

He says that to be successful, it’s important to see the bigger picture of the company, not just a sale. “I’m not much of an asset to them if all I worry about is trying to sell them equipment. I need to be a true partner to them and do what I can to help them be more successful.”

“That is a trend with all of our salesmen,” adds Hannah Ross, marketing manager for 4Rivers. “They’re always trying to be friends as well as partners. They’re equally part of each other’s success.”

4Rivers provides about 98 percent of the equipment that H2 purchases for reclamation projects. The company works coast to coast and is looking to expand into international markets.

Brent Huwa of H2 Enterprises agrees that the relationship goes beyond business. “It’s more than just a sales/customer relationship, and it’s nice when your vendor can become your partner,” he says. “We share ideas and resources and network together. It’s a win-win for everyone – our company, 4Rivers and the customers.”

H2 also puts lots of time and effort into fundraisers to help disadvantaged children, and 4Rivers provides support in those aspects as well.

“The Ropin’ Rascals event was one of the coolest fundraisers I’ve ever been involved in,” Huwa says. The company invited special-needs classes from local schools to experience farm and ranch activities including horse riding, a train ride, John Deere Gator rides, roping and more. “We really wanted the event to be all about them for the day, and it was very rewarding to see the expressions on their faces and the interactions with other kids. I was choked up almost all day,” Huwa says.

4Rivers was able to be a part of the event as well, and Huwa says it’s gratifying to work together for a greater cause. “We definitely learned more from the kids than they did from us,” Huwa says. “It was a really cool experience.”

Brought to you by 4Rivers Equipment