The gang’s all here! Sweet Bessie, Captain Cornelius and Simon the Soybean compete in a mascot race for glory during every Friday night home game at Busch Stadium this season.
As the mascots put their hearts on the line, in-stadium video boards highlight facts about modern pork, dairy, soybean and corn production.
This adrenaline-pumping show of mascot mobility is the latest collaboration between the members of Missouri Farmers Care and the St. Louis Cardinals to increase awareness and understanding of today’s food production for the 3.5 million fans of Cardinals Nation.
“Whether sitting down to dinner with your family or grabbing a bite at the ballpark, we want everyone to feel confident that farmers have their best interest in mind,” says Becky Frankenbach, Missouri Corn Merchandising Council’s director of communications. Frankenbach has helped coordinate the Cardinals partnership since it was formed in 2010. “It is exciting to partner with the St. Louis Cardinals to give a closer look at what goes on at the farm level and share some insight on how food is produced.”
Cardinal fans listening from home won’t have to miss the fun. The Race to the Plate campaign includes 30-second radio spots during each of the Cardinals’ 162 regular season games. The spots play on the Cardinals Radio Network – more than 117 stations across Missouri and bordering states – over a six-month period. The Cardinals Gameday Magazine and scorecard also feature Race to the Plate.
To learn more about this educational campaign, or to share information with neighbors and friends, visit mofarmerscare.com.
Sponsors of the Missouri Farmers Care Race to the Plate educational initiative include the Missouri Corn Merchandising Council, Missouri Soybean Merchandising Council, Midwest Dairy Association, Missouri Pork Association, FCS Financial, MFA Oil, MFA Incorporated and Missouri Farm Bureau.