Dairy Industry is a Family Affair

Ever since “Alice” came to visit her fourth-grade class, Kristin Olson knew that the Alice in Dairyland program was something she wanted to be a part of.

“Since then, I have admired and looked up to the different women who have held the role of Alice through the years,” the current Alice in Dairyland says. “The position is so crucial for sharing the positive news about our wonderful agriculture community.”

The Alice in Dairyland program began in 1948 as a way to promote the Wisconsin dairy industry worldwide. It has grown significantly through the years, and today’s Alice is a marketing professional and agricultural spokesperson, working for the Wisconsin Department of Agriculture, Trade and Consumer Protection.

Olson says her year as Alice includes traveling nearly 40,000 miles, making over 400 appearances and speaking with 10,000 students on the importance of Wisconsin’s $59 billion agriculture industry.

“Working with agricultural industry partners, Alice provides a relatable link between producers, processors and consumers – something extremely important to the future of our state’s industry,” she says.

While the program initially focused on Wisconsin dairy, today Alice promotes all sectors of agriculture. But dairy is still at the forefront as the state’s top agricultural commodity.

Olson says, “These events have helped me teach consumers the importance of our dairy industry.”

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